For those in the lower income group, getting by from day to day – especially in an economy still reeling from the impact of the Covid-19 pandemic – can be tough.
Putting fresh food on the table each day can be even harder.
But businessman Mohd Firdausi Mohd Daud is doing what he can to change this.
His mobile market, Kiki Fish Market, provides fresh seafood for those affected by the pandemic, all at wholesale prices.
“The important thing for me is the happiness on the faces of those who come when they see how low my prices are.”
Every day, his four workers set up shop at a different location in the Klang Valley, announcing their latest spot on social media ahead of time.
They then lay out their produce and wait for customers to come.
And they always do.
“I spend about RM10,000 to RM15,000 in working capital each day,” Firdausi told MalaysiaNow when met in Taman Melawati, Kuala Lumpur recently. “The profit I make is only around 10 to 15%.
“But I don’t care. The important thing for me is the happiness on the faces of those who come when they see how low my prices are.”
Firdausi’s hope in running this market is to cater to those who have been affected by the Covid-19 pandemic.
Apart from its low prices, Kiki Fish Market also offers customers special deals.
“Customers who spend more than RM30 receive a free chicken as long as stocks last,” Firdausi, 33, said.
Each day, around 300 chickens are distributed to customers.
Everything the market needs to run is transported by lorry which makes it easy to move anywhere in the Klang Valley.
“When we begin our sales, my sister starts a live feed to inform people of our prices,” Firdausi said.
“From there, we make sure that all our produce is sold on the same day – all fresh.”
Firdausi also frequently receives requests from residents associations asking for the market to be brought to their housing areas.
“There are also some who donate to the market so that we can continue providing fresh produce at low prices to those who need it,” he said.