Girls all around the world, from Mississippi to Malaysia, who grew up in the 70s will fondly remember Malibu Barbie, the quintessential, sun-loving California blonde.
Now the same manufacturer, Mattel, is coming out with a Susan B Anthony Barbie and it expects the doll to be an inspiration to young girls as well as a hot seller.
Unlike Malibu Barbie, Susan B Anthony was a real woman and a heroine in the fight for women’s rights.
The Susan B Anthony doll is the first in a line of what the toy maker is calling Inspiring Women Barbies.
She was an American who spoke out against slavery and was one of the first suffragettes, working tirelessly to get colleges to admit women.
She voted in the 1872 presidential election, when it was illegal for women to do so. Her defiance got her arrested.
Last month, US President Donald Trump posthumously pardoned her.
The Susan B Anthony Barbie comes in a floor-length black dress with lace on the sleeves and collar. She wears round, wire-frame glasses and black boots – just like the real woman did.
She’s the antithesis of Malibu Barbie, but will girls go for her?
So confident is Mattel of her appeal that there’s a limit of two dolls per girl.
The launch date is significant as 2020 marks her 200th birthday, as well as the 100th anniversary of the 19th Amendment, which gave American women the right to vote.