The company has developed a range of sticks that do not contain tobacco but a 'non-tobacco substrate' infused with nicotine, with flavours including tobacco, menthol with blueberry and peppermint.

He is looking at anti-smoking measures similar to laws New Zealand announced last year, which include a ban on selling tobacco to anyone born on or after Jan 1, 2009, The Guardian says.

This follows the government's move to delist liquid nicotine as a poisonous substance and to refer the 'endgame' bill for further scrutiny.

It will be tabled for a first reading by Health Minister Dr Zaliha Mustafa.

Executives worry that the rules would require editing of millions of hours of Indian and Hollywood content.

Vape and e-cigarettes should be treated similar to tobacco products and cigarettes but remain unregulated and unrestricted.

Health Minister Dr Zaliha Mustafa says her ministry has incorporated all 23 proposed amendments and added five new suggestions to the bill.

The messaging, to be phased in starting Aug 1, will include lines such as 'Poison in every puff', 'Tobacco smoke harms children' and 'Cigarettes cause cancer'.

Officers from the Selangor health department sweep the airport, checking for those who flout Malaysia's smoking regulations.

E-cigarette use meanwhile is on the rise.

Pregnant women will also be offered vouchers to help them kick the habit as part of the government's target of reducing the number of smokers to 5% or less of the population from 13% now.

The Oral Health Tobacco-Free programme also found that 341 primary school students were into the habit.