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Flipping burgers and traditions in the time of the pandemic

Like thousands of other families, Muhammad Basir Abu Bakar and Nor Azlina Jaafar are willing to do what it takes to survive the economic fallout of Covid-19 – even if it means working three jobs and turning a long-established burger tradition on its head.

Djohan Shahrin
1 minute read
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Roadside burgers, fondly known as Ramly burgers, are usually made and served at night, when those still feeling peckish after dinner emerge in search of supper.
Roadside burgers, fondly known as Ramly burgers, are usually made and served at night, when those still feeling peckish after dinner emerge in search of supper.
For Nor Azlina Jaafar and her husband Muhammad Basir Abu Bakar, though, their burger business begins bright and early and closes by 6pm.
Nor Azlina starts each day’s work by taking down orders for the burgers she and her husband make.
The orders come in through WhatsApp or by phone, just one example of how the Covid-19 pandemic has changed the way businesses – even roadside burger stalls – are run.
Then, Nor Azlina gets busy slicing buns and flipping burger patties.
Theirs is a family business in every sense of the word, run from their home.
Even their children pitch in, helping Basir unload supplies from the car.
It’s an unusual move, selling Ramly burgers while the sun is still up, but as Nor Azlina points out, fast food giants do the same thing.
Basir packs burgers into takeaway containers for delivery and pick-up.
It’s hard work, but Basir and his family are willing to do what it takes.
Nor Azlina is the one with experience in running a business, while Basir is happy to be the runner.
Even in the midst of her busy schedule, Nor Azlina finds time to tie her daughter’s hair before she goes to school.
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TagsEconomyBurger StallJob LossRamly Burger
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